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Built from real Instagram data collected for the ₹1 lakh creator plan (goal: 5 lakh views and 300 units). Updated live from the research laptop.
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Data collected from Instagram, 9–10 Oct 2026. Read-only public view.
Eight things the data says, each with the number behind it. Open a chapter above for the charts.
We grouped sunscreen reels by what they say, then checked which groups get more engagement than reels of a similar age.
How to read this: each card is a group of similar reels. The bar is the group’s typical engagement rank: 50% means an average reel, 80% means it beats 8 in 10. The yellow box is a script outline written for our ₹399 SPF 50.
How to read this: how much more common each trait is in the best third of reels than in the worst third. Above 1× = helps, below 1× = hurts.
How to read this: extra views a reel gets compared with the same creator’s usual reel, when the caption does this. Measured on 4,000+ reels through Instagram’s API.
How to read this: views compared with each creator’s usual reel, by the day it was posted (India time). 0% = normal.
How to read this: same measure, by posting time (India time).
How to read this: real reels from the top third. Click a name to watch it on Instagram.
Measured on 139 skincare creators’ recent reels through Instagram’s own API. Sizes follow the brief: nano 1k–10k, micro 10k–1L, mid 1L–5L, macro 5L+ followers.
How to read this: the middle value of each creator’s recent reels, then the middle creator in each size.
How to read this: reach = views per reel ÷ followers. Engagement = (likes + comments) ÷ views. Smaller creators win on both.
How to read this: each dot is a creator. Dots above the dashed line get more views per reel than they have followers — those are the efficient picks.
How to read this: choose how many creators of each size and what you expect to pay. Views use each size’s typical reel. Default prices are mid-points of published 2026 rate cards — real quotes will differ, so replace them when creators reply.
How to read this: ranked inside each size by views, engagement, reach and how much they already post about skincare and sunscreen; active in the last 30 days counts. Indian creators first.
How to read this: nano and micro creators whose typical reel reaches far more people than follow them. Cheap to hire, high reach per rupee.
Every visible comment on the collected sunscreen reels, sorted by what the commenter is after.
How to read this: share of all comments read.
How to read this: share of comments asking for the link, by the reel’s call to action.
How to read this: number of sunscreen reels that name the brand.
How to read this: how often each price band is said or written. Our ₹399 is highlighted.